Branding in the Age of AI

Theory Alignment, Cross-Market Equivalence, and Governance (2026)

This edited volume is open for participation. Scholars and professionals who have been invited may join as a Chapter Author. Contributors who have not yet received a formal invitation may also submit an Expression of Interest (EOI) to be considered.

Participation will be formally registered through the publisher’s platform, ensuring clear acknowledgement of your role and inclusion in official communications. All contributions will be subject to editorial oversight and peer review processes to maintain the highest academic standards and thematic alignment of the volume.

Meet the Editors

This forthcoming volume is being developed under the guidance of a distinguished team of academic editors who bring deep disciplinary expertise and a shared commitment to scholarly excellence. Drawing on their diverse research backgrounds, the editors aim to curate a collection that reflects intellectual rigor, methodological depth, and relevance to contemporary academic debates.

Dr. Árpád Papp-Váry

Associate Professor, Budapest University of Economics and Business, Hungary

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Dr. Santiago Mayorga Escalada

Associate Professor, The International University of La Rioja, Spain

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Dr. Noor Hasmini Abd Ghani

Associate Professor, Universiti Malaysia Kelantan (UMK), Malaysia

Author Registration & Submissions

Abstract Submission

This step is only for authors who wish to propose a new chapter that is not listed in the tentative Table of Contents (ToC). Please submit your abstract here for editorial review and approval before proceeding.

Extended Deadline: 30 November 2025

Submit Abstract

Author Registration

Authors who have been invited and allocated a chapter (from tentative ToC), or whose abstracts have been accepted (in case of proposing a new chapter), are requested to register here to confirm their participation as a Chapter Author.

This registration secures your place in the book and supports smooth editorial planning. The publication fee payment is also completed at this stage. Full chapter submission will follow later as per the timeline.

Extended Deadline: 30 November 2025

Full Chapter Submission

Upload your complete chapter, as per the guidelines issued by the Eurasian Research Institute, once you have registered as an author.

This stage involves editorial screening and peer review, and only timely submissions will proceed to review. Please respect the submission deadline.

Deadline: 31 December 2025

Submit Chapter

Expression of Interest (EOI)

If you have not yet received a formal invitation but wish to be considered for this edited volume, you may submit an Expression of Interest (EOI). This allows you to indicate your preferred role and propose a potential contribution, which will be reviewed by the Editorial Committee for suitability and alignment with the book’s theme.

Submit EOI

Publishing Overview

We provide professionally managed academic publishing with a focus on global accessibility, formal registration, and timely release. The book is supported with essential publishing services to ensure quality, discoverability, and long-term academic value.

Global Open Access

The entire book and individual chapters will be freely available worldwide, boosting visibility, accessibility, and citation impact.

Creative Commons Licensing

Published under a CC license, allowing flexible sharing while protecting author rights.

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ISBN Assignment

Published under an official ISBN, making your work internationally recognized and catalogued.

Timely & Transparent Publishing

The complete book is scheduled for guaranteed release in Q1 2026, helping authors meet academic or institutional deadlines.

DOI Allocation

A unique DOI will be assigned to the book and each individual chapter, ensuring permanent, citable academic access.

Certificate of Contribution

Receive an official certificate confirming your authorship in the published volume.