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Chapter 10: 

Strategic Alliances and Partnerships: Expanding Brand Reach and Influence

Author Information

Areej Ahmed
Independent Researcher
Institute of Islamic Banking and Takaful Insurance, Malaysia

Mannar Ahmed
Editorial Manager
Eurasian Research Institute, London, United Kingdom

Rights and Permissions

Open Access. This chapter is licensed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were mad

Cite this Chapter

Ahmed, A., Ahmed, M. (2024). Strategic Alliances and Partnerships: Expanding Brand Reach and Influence. In: Lee, S., Ahmad, A., Tharpe, C. T., Escalada, S. M. (eds) Strategies for Brand Communications and Management. Great Britain Press and Publications. https://doi.org/10.17605/osf.io/2xuk4_10-10

Editors and Affiliations

Sungho Lee
Professor of Marketing
University of Seoul, South Korea

Anees Ahmad

Assistant Professor, Marketing
International Management Institute, Kolkata, India

Contrecia T. Tharpe
Founder and CEO
FayeVaughn Creative, New York, United States

Santiago Mayorga Escalada
Associate Professor
Communication Sciences International University of La Rioja, Spain

Open Access 

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